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Play video: The Apace Story – Building India’s Cycling Apparel Movement

The Speaking Wheels Show · S2 · E7 · July 26, 2025

The Apace Story – Building India’s Cycling Apparel Movement

About this episode

Join us on this inspiring episode of the Speaking Wheels Podcast as we sit down with Mihir Divekar, the dynamic force behind Apace—India’s own premium cycling and triathlon apparel brand. Discover how Apace has elevated the standard for cycling gear by blending performance, comfort, and unique style for riders everywhere. Mihir, reflecting on his own passion for sports, walks us through the brand’s early days, the hurdles of building a niche company, and the deep-rooted focus on community that has helped Apace thrive.

At Speaking Wheels, we proudly collaborate with Apace for our own custom community jerseys — a testament to our shared values and love for cycling. This is a conversation about entrepreneurship, community, and moving the Indian cycling movement forward — one pedal at a time.

Tune in, be inspired, and celebrate the stories that fuel the SpeakingWheels.com community!